Individualized · Coaching · Accountability
A vehicle for those who desire a healthier lifestyle.Start building today.
Online coaching built on proven systems, relentless accountability, and truly individualized planning for busy professionals and competitive athletes.
project. represents health as culture—
a disciplined pursuit, lived out daily.
Our Approach
Precision programming for sustainable performance.
Every plan is built from the ground up: detailed intake, phase-based training, nutrition calibrated to your lifestyle, and real humans behind your weekly adjustments.
We believe health is not a destination but a way of life. It’s the daily disciplines, the consistent choices, the quiet dedication that defines who we are.
Macro targets and meal structure that fuel your sessions, support recovery, and make sense in real life.
Weekly check-ins, data-backed adjustments, and habits coaching so you stay moving forward.
Birk Hanson has been training clients since 2023. He will handle all business operations and be your point of contact for onboarding.
Caleb Thompson is a certified trainer & nutritionist. He has been training since 2022. Caleb will build out your exercise and meal plans. You can expect weekly check-ins with Caleb.
Who We Are
Coaches who live the lifestyle—and guide you through yours.
project. is a tight-knit coaching duo led by Birk and Caleb. We blend data-backed strength training with the honesty and accountability you need to keep showing up, rep after rep.
Expect thoughtful progression, weekly feedback, and a plan that flexes with your schedule. We coach the same way we train—with intention, attention to detail, and relentless follow-through.
Coaching Tiers
Choose the level of support that keeps you progressing.
Both tiers include individualized programming, progress tracking, and weekly adjustments. Add nutrition to align fueling with training demands and body composition goals.
$250 / month
The complete training partnership for strength athletes and high performers.
- Fully custom periodized training with RPE, tempo, and accessory detail.
- Weekly video check-ins with movement review and adjustments.
- Unlimited chat support inside our coaching platform.
+ $100 / month
Layer in performance nutrition for body composition changes and competitive prep.
- Macro strategy aligned with training phases and energy demands.
- Weekly nutrition feedback loop with habit coaching.
- Supplement and recovery guidance tailored to labs and lifestyle.
Resources
Level up between sessions.
Long-form articles, training templates, and challenges to keep you plugged into the process.
The project. Newsletter
Weekly breakdowns on training variables, recovery tactics, and mindset.
Free 7-Day Kickstart Challenge
Your launchpad to reset your body and mindset.