Our Approach
Precision programming for sustainable performance.
Every plan is built from the ground up: detailed intake, phase-based training, nutrition calibrated to your lifestyle, and dedicated coaches behind your weekly adjustments.
Fully custom programming built around your schedule, travel, and performance goals — periodized, adjusted weekly, and designed to compound over time.
Macro targets and meal structure that fuel your output, support recovery, and integrate into the demands of an executive schedule.
Weekly check-ins, data-backed adjustments, and direct coach access that keep you progressing regardless of how demanding your week gets.
Birk Hanson leads client experience and operations at project. He is your primary point of contact — from onboarding through every stage of your coaching engagement.
Caleb Thompson is a certified trainer and nutritionist who builds and manages every client program. Expect weekly check-ins, precise adjustments, and a plan that evolves with your performance.
Who We Are
Coaches who live the lifestyle—and guide you through yours.
project. is a performance coaching operation led by Birk and Caleb. We build structured, data-backed programs for executives who want to treat their health as seriously as their business.
Expect precise programming, weekly feedback, and a system that adapts to your schedule — not the other way around. We coach with intention, attention to detail, and the same standard of follow-through we expect from our clients.