Our Approach
Precision programming for sustainable performance.
Every plan is built from the ground up: detailed intake, phase-based training, nutrition calibrated to your lifestyle, and real humans behind your weekly adjustments.
We believe health is not a destination but a way of life. It’s the daily disciplines, the consistent choices, the quiet dedication that defines who we are.
Macro targets and meal structure that fuel your sessions, support recovery, and make sense in real life.
Weekly check-ins, data-backed adjustments, and habits coaching so you stay moving forward.
Birk Hanson has been training clients since 2023. He will handle all business operations and be your point of contact for onboarding.
Caleb Thompson is a certified trainer & nutritionist. He has been training since 2022. Caleb will build out your exercise and meal plans. You can expect weekly check-ins with Caleb.
Who We Are
Coaches who live the lifestyle—and guide you through yours.
project. is a tight-knit coaching duo led by Birk and Caleb. We blend data-backed strength training with the honesty and accountability you need to keep showing up, rep after rep.
Expect thoughtful progression, weekly feedback, and a plan that flexes with your schedule. We coach the same way we train—with intention, attention to detail, and relentless follow-through.